Apple’s App Review Fix Fails to Placate Developers
The new appeals process can save an app after it has been rejected, but developers say the most frustrating and time-consuming aspects of Apple’s process appear unchanged. An app can be bogged down by weeks or months of written exchanges with reviewers via Apple’s App Store Connect website before it is formally rejected. In 2020, Ben Fry saw his company Fathom’s Covid tracker app for institutions rejected for offering medical advice—a function entirely absent from the service. He turned to the appeals process after multiple exchanges with Apple and the app was later approved without changes. Another of Fry’s apps was shot down for not providing enough utility, only to be accepted after an appeal for being “well-designed.” Fry says his company now actively avoids the App Store and produces web apps instead. “Every experience I’ve had with submitting an app has been a nightmare,” Fry says. “Apple’s involvement is personally frustrating and a huge professional liability.” Nelson,...
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