Everyone Came Out to this Glamorous Diwali Party, Hosted by Vanity Fair’s Radhika Jones, Prabal Gurung, and More

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Binance to Buy FTX in Megadeal of Crypto Exchanges

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The cryptocurrency world was rocked on Tuesday as one of the largest exchanges for digital currencies, which appeared to be on the verge of collapse, was bailed out by a major rival in a deal that underlined the perils of the industry’s volatility. Binance, the world’s largest cryptocurrency exchange, said that it had reached an agreement to buy its competitor FTX, which struggled to meet a surge of withdrawal requests in recent days as the crypto market teetered on the edge of another meltdown. The size of the acquisition couldn’t immediately be determined, but the privately held FTX had once been valued at $32 billion. The emergency deal making highlighted the persistent instability of the crypto industry, which was buffeted this spring by a $2 trillion crash that drained the savings of many amateur investors. That downturn destabilized some of crypto’s biggest firms, though FTX was by far the largest casualty. It was widely regarded as among the most nimble and best-run firms,
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Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

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The future is looking a lot like the past. Younger generations are finding style inspiration in fashion from the ‘90s and early aughts — low rise jeans and thin eyebrows are making a dreaded comeback. Blink 182 just announced a reunion tour. And Hocus Pocus 2 just premiered earlier this month, allowing generations young and old to check in on the Sanderson sisters this Halloween.  Marketers are catching on to this renewed wave of nostalgia once again with brands like Fender , Pabst Blue Ribbon and McDonald’s (with the chain’s new Happy Meals for adults ) tapping into the trend. While nostalgia marketing is far from new — marketers and agency execs say there have been waves of brands tapping into the trend for decades — there’s a sense that the trend is once again more popular.  “Nostalgia happens in marketing when we either don’t have a vision for the future, or don’t like what the future looks like,” said  Rob Schwartz, chairman of TBWA NY Group. “It’s a bit of the latter. Thin
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Apple’s App Review Fix Fails to Placate Developers

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The new appeals process can save an app after it has been rejected, but developers say the most frustrating and time-consuming aspects of Apple’s process appear unchanged. An app can be bogged down by weeks or months of written exchanges with reviewers via Apple’s App Store Connect website before it is formally rejected. In 2020, Ben Fry saw his company Fathom’s Covid tracker app for institutions rejected for offering medical advice—a function entirely absent from the service. He turned to the appeals process after multiple exchanges with Apple and the app was later approved without changes. Another of Fry’s apps was shot down for not providing enough utility, only to be accepted after an appeal for being “well-designed.” Fry says his company now actively avoids the App Store and produces web apps instead. “Every experience I’ve had with submitting an app has been a nightmare,” Fry says. “Apple’s involvement is personally frustrating and a huge professional liability.” Nelson,
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